An interesting article about online efforts at museums:

Museums pursue engagement online
By Carol Vogel

New York Times

Shelley Bernstein lives with her computer. Most days she hunkers down in her spartan office at the Brooklyn Museum where, as chief technology officer, she invents ways to keep people visiting the museum and its website,

Every night she bicycles home to the Red Hook section of Brooklyn to be with Teddy, her beloved pit bull, and monitors the institution’s presence on Facebook, Flickr, YouTube, FourSquare and Twitter, where it has nearly 183,000 followers …

Read more here.

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